Tech billionaire Tej Kohli launches €50 million European esports investment fundEsports Insider co-founder and managing director Sam Cooke brought on as adviser to Rewired GGHaydn TaylorSenior Staff WriterMonday 5th November 2018Share this article Recommend Tweet ShareEuropean esports has received possibly the largest investment in its history, after tech entrepreneur Tej Kohli launched a €50 million fund to support the sector. Through Rewired GG, the London-based tech billionaire intends to build “a world-class esports team, as well as develop individual players, games and commercial opportunities”.Esports Insider managing director and co-founder Sam Cooke has joined Kohli as an adviser to Rewired GG. The esports fund is a new arm of Kohli’s venture studio Rewired, which invests in start-up AI and robotics firms. “Esports has huge potential and could rival traditional sports like football, tennis and basketball in terms of cultural impact and viewing figures,” said Kohli.”I have seen first-hand through my son the passion many young people have for the sport and the growing professionalism of the teams, players and commercial partnerships.Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games “I believe that with the right mentoring and investment, Europe will soon play host to the best players, teams and commercial opportunities in global esports.”Esports is the most disruptive innovation in world sport and I am excited to be able to help it thrive this side of the Atlantic.”Much like in the US, the traditional sports sector in Europe is also investing in esports; Premier League football teams Manchester City and West Ham have put money into the sector, and Leicester City defender Christian Fuchs has launched his own esports academy. Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Daily Update and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesMTG loses money in Q1 despite greater revenuesESL Gaming parent company doesn’t expect a significant return to live esports events until 2022By Brendan Sinclair 12 days agoGrid secures $10m in Series A fundingGerman-based esports data company will use the “investment to take on the US”By Jeffrey Rousseau A month agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.