Let’s face it, in March and April of this year, the best we could expect to deliver was very reactive. Unless you were already streaming services each weekend, it’s unlikely you had time to respond proactively to COVID. And, this summer, as states and countries started partially reopening, adding streaming via consumer platforms like Facebook, YouTube and Vimeo were considered big wins. Affordable, simple and effective.But, the truth is, this isn’t likely to be a “one-and-done” scenario. We will likely be in the same COVID-lockdown state we are now one year from today, too. We don’t want to admit it to ourselves as we’re all ready to be “back to normal” but, look at the data. The truth is, we haven’t peaked, and we don’t yet have a solution that’s a guarantee. Sure, the vaccines are coming — I was a Pfizer COVID-19 vaccine trial patient myself — but we all likely know people close to us who will be too nervous about taking it, and a recent poll from Gallup found that number to be in the range of 42%.So, December 2021 will look a lot like December 2020 — partial lockdowns. Although, a lot more people will be will be “out and about” who’ve already been affected or are immunized. The rest of us will still be too afraid to travel, go to movies and dinner inside or visit our grandparents — the population most affected by all this.YOU NEED A PLAN. It would be best if you considered what you’re going to do for 2021. And, that plan should be very proactive. Assume that nearly all our meetings and congregations will be online. Assume that Facebook isn’t private. Assume that YouTube-quality streaming isn’t good enough. Finally, assume that a higher production value is worth the investment. People are OK with a one-way stream today, but they will NOT be six months from now. People want networking, personal interaction, attentiveness and attention. So, your plan needs to include the humanization of streaming: human contact, interaction, discussions and fellowship. Online chat is good but not good enough.See related Here’s How the Corona Tag Can Get Us Back to Work SafelyLuckily, guess what solves this? Technology! Tech can, and in fact, does emulate real-world conversations. For example, most who fall in the Gen Z and millennial generations prefer texting and messaging to real-life phone calls. Why? Because, to them, it is the same thing. Their human connections, although virtual, are connections. They are real discussions. They are friendships, and they are relationships. Tech created the platforms they use every single day.So, don’t stop at Facebook streaming or YouTube channels. Use and integrate social media. Think of this as the ultimate opportunity to create a connection to a younger audience by hiring them to run said social media, too! It’s no accident that so many new tech products have integrated social platforms into the operation of the products themselves. You should too.
With four top-five finishes in the first six events for IMCA Modifieds, Joel Rust is the new point leader heading into Tuesday’s Arnold Motor Supply Hawkeye Dirt Tour event at Dubuque Speedway. (Photo by Barry Johnson)DUBUQUE, Iowa – Opening night of the Dubuque County Fair brings the Arnold Motor Supply Hawkeye Dirt Tour for IMCA Modifieds to town for a Tuesday, July 25 event.The Open Wheel Race Day show at Dubuque Speedway pays $1,200 to win and a minimum $150 to start. The feature is also a qualifier for the 2018 Fast Shafts All-Star Invitational ballot.The Hawkeye Dirt Tour has yet to see a repeat winner through its first six races so far this season. Joel Rust of Grundy Center has parlayed four top-five finishes into the series point lead.Also running are Karl Chevrolet Northern SportMods, for $450 to win.The grandstand is open all day and pit gates open at 4 p.m. Hot laps are at 6:30 p.m. with racing at 7 p.m.Spectator admission is free with paid admission ($10 for adults) to the fair. Pit passes are $25.More information is available by calling 563 588-1406 and at the www.dbqfair.com website.IMCA Speedway Motors Weekly Racing National, Side Biter Chassis North Central Region, Allstar Performance State and special series points will be awarded to the IMCA Modifieds, national and state points to the Northern SportMods.The eighth annual Arnold Motor Supply Hawkeye Dirt Tour concludes with events Aug. 7 at Clay County Fair Speedway in Spencer and Aug. 9 at Buena Vista Raceway in Alta. All three Hawkeye Dirt Tour events will be broadcast by IMCATV.Arnold Motor Supply Hawkeye Dirt Tour top 20 point standings – 1. Joel Rust, Grundy Center, 218; 2. Kelly Shryock, Fertile, 217; 3. Kyle Brown, Madrid, 195; 4. Todd Shute, Des Moines, 193; 5. Jacob Murray, Hartford, 174; 6. Cayden Carter, Oskaloosa, 167; 7. Justin Kay, Wheatland, 143; 8. Hunter Marriott, Brookfield, Mo., 133; 9. Tyler Droste, Waterloo, 111; 10. Kurt Kile, Nichols, 109; 11. Tim Ward, Harcourt, 108; 12. Corey Dripps, Reinbeck, 104; 13. Ricky Thornton Jr., Chandler, Ariz., and David Brown, Kellogg, both 102; 15. Jimmy Gustin, Marshalltown, 95; 16. Shane DeMey, Denison, 92; 17. Troy Cordes, Dunkerton, 89; 18. Clay Money, Penokee, Kan., 88; 19. Jesse Hoeft, Forest City, 86; 20. John Emerson, Waterloo, 83.