Triathlon media ownership consolidates in the US

Inside Triathlon and Velo News publisher Inside Communications Inc has been acquired by Falconhead Capital, a private equity firm specialising in the sport, leisure, lifestyle, and media categories. Under the deal, Inside Triathlon and the rest of the Inside Communications portfolio will become part of Competitor Group Inc, a new endurance sport media and events platform created by Falconhead. Terms of the Inside Communications deal were not disclosed.Falconhead formed Competitor Group Inc on 7 January 2008, through three separate endurance-sport acquisitions. Following completion of the Inside Communications deal, Competitor Group’s publications will have a total monthly circulation of more than 500,000 and website traffic of more than 1.1 million unique visitors per month.Competitor Group’s endurance sport assets currently include: Triathlete Magazine, billed as the largest triathlete consumer magazine and online content provider, event organiser Elite Racing, and Competitor Publishing, which publishes regional endurance sport related magazines with controlled monthly circulation totalling around 450,000, and which also owns the Muddy Buddy bike/run relay events held each year at multiple locations around the US.The bringing together of Inside Triathlon and Triathlete Magazine clearly places Competitor Group and Falconhead at the helm of triathlon specific publishing.David Moross, Chairman and CEO of Falconhead, said that “the addition of Inside Communications will give Competitor Group (CGI) a major presence in the competitive cycling space. It will establish CGI as the unquestioned leader and go-to company spanning every sector of the endurance sport event and publishing industry for participants (both professional and amateur), fans and advertisers alike, with a unique and growing combination of endurance sport publishing, new-media and event properties.” In addition to Competitor Group, Falconhead’s investments include Extreme Fitness Inc, Our365 (formerly Growing Family), Escort Inc, and Premier Inc.Felix Magowan, who co-founded Inside Communications with John Wilcockson in 1987, said he was “delighted to partner with David Moross and his colleagues at Falconhead Capital, as well as with CGI Chief Executive Officer Peter Englehart” whom he has known since   Related read more