Luton Town announce stadium change for charity

first_img1 Luton Two are to rename Kenilworth Road the Prostate Cancer UK Stadium later this month in support of the charity.The League Two side have announced the change will be for one game only, against Wycombe on March 24, in a bid  to raise awareness of the disease.Hatters chief executive Gary Sweet said: “We are extremely proud to be the first club to partner with a charity such as Prostate Cancer UK by renaming our stadium, albeit temporarily.“When we first hinted at the idea we were met with a mixed reaction – which is understandable given the history of the ground, and the amount of affection our supporters hold for Kenilworth Road.“We felt sure that once the full story emerged about our supporting Prostate Cancer UK, our supporters would understand and fully support the move. The aim was not to mislead people as to our intentions, but to get people talking about the renaming of the stadium and to raise as much interest as possible ahead of this announcement.“Given the statistics, there’s every chance that by helping to increase the awareness of this disease and the charity, that someone’s son, father or grandfather could be helped by spotting the signs early and seeking help.“This is a first for Luton Town and a first in football and we are delighted to be teaming up with a charity which has supported the game, in particular supporters and players past and present, so well.”Prostate cancer kills 10,000 men in the UK every year, the same number as can fit into Kenilworth Road.Mark Bishop, the chairty’s director of fundraising, added: “Renaming one of the country’s most iconic grounds offers us a wonderful and innovative opportunity to continue our ground-breaking work within the beautiful game.” Luton’s Kenilworth Road ground last_img

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